Wearing make-up will make other women see you as “dominant” but men will see you as “prestigious”.
Women who wear make-up are perceived differently by men and by other women.
Other women can be jealous of a woman wearing cosmetics and perceive her as a threat, according to a psychology study at the University of Stirling.
They can see her as more promiscuous and more attractive to men.
“While both sexes agree that women with make-up look more attractive when it comes to “high status,” it really depends on who is looking”, says Dr Viktoria Mileva who carried out the research.
“Men think women with make-up are more ‘prestigious’, while women think women with make-up are more dominant.”
At a job interview, she adds, knowing whether the interview panel will consist of men or women might influence a woman candidate’s decision about how she makes up her face.
It will depend on whether she wants them to view her as attractive, dominant and/or prestigious.
“Understanding the potential implications of cosmetics use are important not only for the wearer, but also for the perceiver,” says Dr Mileva.
“We did some follow-up studies as to why women might feel that women with make-up are perceived as more dominant, and it looks like it might be related to jealousy and threat potential.
“Women rating women with make-up said they would be more jealous of them, thought they were more promiscuous, and would be more attractive to men than their non-make-up wearing counterparts.”
The study is published in the journal Perception.